Jump to content
Sign in to follow this  
Joe K.

1954 - Robert The Robot by Ideal

Recommended Posts

jimmiesparks

That SPACE CRUISER is too cool! If only I could commute to work in that!!!

Anyone know what's up with this rocket shaped remote ROBERT has in the 1956 Sears Catalog? I've owned one other toy, a plastic car, that had the same remote, but it was permanently attached and not removable as Robert's always is.

post-294-1168113519.jpg

Share this post


Link to post
Share on other sites
Joe K.

A nearly identical illustration for Robert can be found in the 1954 Sears Christmas Book. It, too, shows this rocket shaped controller. 1954 was the year Robert was first introduced.

In the 1953 Sears catalog, there's an ad for a "NEW" toy called the Remote Control Sabre Car. It's described as being 11" long and costing $2.99. The same rocket shaped controller is pictured with this car.

I suspect that Ideal may have released some "hurried" promotional prototype photos of Robert before the final (rectangular) design of the controller was determined.

Share this post


Link to post
Share on other sites
Joe K.

This was a first for me, too, Larry.

I don't think this was ever produced. Perhaps it was an attempt to "punch up" the photo by the art director of the catalog.

Share this post


Link to post
Share on other sites
larry seven

:) Are the colored eyes also probably in the artwork? I just love the colored eyes variation in the Advance Mr. Atom, if I knew that Robert also had them I'd want one! -Larry7

Share this post


Link to post
Share on other sites
Joe K.

To the best of my knowledge, the "other than clear plastic eyes" were only on the prototype Robert's displayed at Toy Fair, probably in 1953. I keep hoping that sometime, somehow one of these "prototype" Roberts will turn up on eBay. Then, it'll be time to "sell the farm" to be the "high bidder" on that one!

Share this post


Link to post
Share on other sites
Fineas J. Whoopie

The seller claims this catalog is from 1953, but I don't see the date on the cover:

post-143-1186118705.jpg

This page shows that the Space Cruiser wasn't just for little boys:

post-143-1186118713.jpg

Share this post


Link to post
Share on other sites
Joe K.

Robert I - 1954

Robert II - 1955

Robert III - 1956 through 1958

Make that "1956 through 1959".

Here's a Niresk 1959 Book of Gifts to prove it:

http://cgi.ebay.com/Vintage-Niresk-1959-To...1QQcmdZViewItem

The dated cover:

http://i9.ebayimg.com/05/i/000/be/a6/f58d_1.JPG

This, specifically:

http://i13.ebayimg.com/06/i/000/be/a6/f615_1.JPG

(that's Robert in the lower right hand corner)

My own records indicate that he was still available in the Alden's 1959 Christmas Book and the Spiegel 1959 Christmas book. A six year production run! Not bad.

Share this post


Link to post
Share on other sites
Fineas J. Whoopie

Make that "1956 through 1959".

Here's a Niresk 1959 Book of Gifts to prove it:

http://cgi.ebay.com/Vintage-Niresk-1959-To...1QQcmdZViewItem

The dated cover:

post-143-1193118004.jpg

This, specifically:

post-143-1193118016.jpg

(that's Robert in the lower right hand corner)

My own records indicate that he was still available in the Alden's 1959 Christmas Book and the Spiegel 1959 Christmas book. A six year production run! Not bad.

Share this post


Link to post
Share on other sites
Joe K.

This thread has emerged as the primer for Robert the Robot, so this sighting will fit in nicely here.

This is a 1956 Ideal Toy Catalog showing the third version of Robert. The dated cover:

http://i22.ebayimg.com/06/i/001/36/9a/b858_12.JPG

This page, specifically:

http://i22.ebayimg.com/02/i/001/36/c3/9563_12.JPG

Other pages of interest...

Robert the Robot Bulldozer, wind-up version (also TIMELINE dated to 1956):

http://i1.ebayimg.com/08/i/001/36/9a/d4e1_12.JPG

And this one showing the Turbo Jet Car (previously Timeline dated to 1955):

http://i12.ebayimg.com/05/i/001/36/9a/c2cc_12.JPG

Share this post


Link to post
Share on other sites
Fineas J. Whoopie

This thread has emerged as the primer for Robert the Robot, so this sighting will fit in nicely here.

This is a 1956 Ideal Toy Catalog showing the third version of Robert. The dated cover:

post-143-1236490945.jpg

This page, specifically:

post-143-1236491015.jpg

Other pages of interest...

Robert the Robot Bulldozer, wind-up version (also TIMELINE dated to 1956):

post-143-1236491065.jpg

And this one showing the Turbo Jet Car (previously Timeline dated to 1955):

post-143-1236491080.jpg

Share this post


Link to post
Share on other sites
ANZinSpace

Here are a few newspaper adds which date Robert the Robot to 1954.

post-1110-1272945814.jpg

post-1110-1272945827.jpg

post-1110-1272945833.jpg

Share this post


Link to post
Share on other sites
Joe K.

Robert The Robot prototype in action:

and a couple screen grabs from that film:

1954 rtr 2.JPG

1954 rtr.JPG

 

Share this post


Link to post
Share on other sites
Joe K.

Note the (usually omitted) tools that came with this 1954 version of Robert:

1955 robert the robot with tools.jpg

The actual tools themselves:

robert the robot tools.JPG

This set includes the "full-bodied" wrench as seen in the ad above.

There is also a simple, flat style wrench that came with some Roberts.

And, this nicely detailed image of the "salesman sample":

rtr prototype.jpg

Note the other-than-red color remote control knobs and the knob on the end of the remote's crank handle.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×