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ALPHADROME ROBOTS AND SPACE TOYS
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Joe K.

The Archer Plastics / Child Guidance Connection

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Joe K.

A 1953 Child Guidance Toys catalog:

child guidance cat cov.jpgchild guidance cat back.jpg

child guidance archer plastics.jpg

Was anyone else aware of this connection?

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Tinplate6

Interesting; a great way to boost the selling point of static plastic toys that are waning in popularity, change the company's name to appeal to parent's safety concerns. Now the parents will buy them because they can be sterilized.

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Tinman

The Child Guidance connection is mentioned in "Blast Off!":

 

"Genin (Robert Genin the founder of Archer) was determined to bring an educational element to his toys..." "In 1953 Archer Plastics developed it's first line of toys under the Child Guidance Brand.  By 1956, Genin had turned Archer Plastics entire production over to Child Guidance, which was based in the Bronx."  "...Genin sold Child Guidance to a company called Dunhill, later Questor, in 1967."

 

Glencoe later purchased some of the molds from Questor.

 

 

 

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